Tag Archives: sales

Diversity Vs Identity

By James Hoffmann | Published: January 11, 2009

I’ve tried to avoid writing about the current economic climate, and the outlook for coffee in 2009, and using the two “c” words that lost any meaning months ago.
Nonetheless it has been interesting to see what they industry press are writing about, what advice is being offered, what strategies are being deemed wise. A word [...]

Posted in Coffee | Also tagged Coffee, consumer, customers, diversifying, identity, pricing, promises, quality, starbucks, tonx, trust | 15 Comments

The wine model doesn’t work

By James Hoffmann | Published: January 7, 2009

I think everyone in coffee knows deep down this is true. The wine model only works for wine, we can’t transplant it to coffee and expect some immediate understanding and increased sales of quality coffees.
First and foremost – we don’t drink coffee like we drink wine. Broadly speaking we buy wine in two [...]

Posted in Opinion | Also tagged chocolate, consumer, education, marketing, microlots, models, Opinion, tea, tea smith, trust, william curley, wine | 32 Comments

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  - Steve Schaffer: I’m a consumer. I don’t often cup as do the professionals. So my interest in...
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