I’ve tried to avoid writing about the current economic climate, and the outlook for coffee in 2009, and using the two “c” words that lost any meaning months ago. Nonetheless it has been interesting to see what they industry press are writing about, what advice is being offered, what strategies are being deemed wise. A …
Tag Archives: sales
The wine model doesn’t work
I think everyone in coffee knows deep down this is true. The wine model only works for wine, we can’t transplant it to coffee and expect some immediate understanding and increased sales of quality coffees. First and foremost – we don’t drink coffee like we drink wine. Broadly speaking we buy wine in two different …