Connect quality focused cafes/coffee roasters/coffee suppliers with potential staff.

I get a lot of emails, and meet a lot of people looking for barista jobs in London, and I know shops are always looking but I forget to keep track of exactly who.  The idea of the site is very simple – shops can easily create a listing for a range of positions and hopefully we can drive people towards it who are looking for jobs.

There is the potential to monetize it but I’d rather it worked, so at some point I might put on a small posting fee to cover the cost of the website.  If there is sufficient demand I might open it up to outside of London, to maybe the whole of the UK.  Thoughts on this are welcome?  In order for it to be useful then it needs people to know about it and use it.  I’d really appreciate people’s support on this one.

London Coffee Jobs

I know I am technically biased when it comes to coffee in London but the site is completely neutral and open to anyone, I won’t be moderating/editing unless there is some genuine misuse/spam.

In recent conversations someone has said to me that they love a certain coffee, but not first thing in the morning.  Maybe mid-afternoon instead.  Initially I didn’t get it.  My very narrow mind assumed that good coffee was good coffee and that the rotation of the earth in relation to the sun shouldn’t have too much impact on how that coffee, my tongue and my brain all got along.

I remember doing an espresso tasting for a wine magazine a year or two ago now.  We tasted the espressos blind – the coffees rushed quickly into our room from the roasters themselves, set up on their own machines just outside the door.  I was excited to taste coffees like this, with other professional tasters and I remember my frustration when the journalist kept asking which espresso we had tasted would go best with chocolate cake, or would be best after dinner.  “This is irrelevant!” I thought, “I want to talk about how these espressos taste!  I want to talk about which come from clean, tasty green coffees, about which have been carefully and intelligently roasted.”  Except they weren’t interested in that.

I’ve written before that sometimes independent cafes are so desperate to be nothing like the chains they despise that they occasionally miss out on some of the smarter ideas and concepts that the chains use very effectively – having spent a lot of time and money researching and developing them.  I know a lot of us in the coffee industry are acutely aware that we drink coffee with a slightly different mindset to most consumers, and that we buy coffees in a different way too.

Does it devalue a great single varietal, single estate coffee to say that is great with breakfast?  If we say that it is a great morning cup are we missing a chance to say that it is an heirloom bourbon, a honey process coffee, part of only a 10 bag lot or that it has really nice red apple and red grape flavours in it?  Which is the most important piece of information to most consumers?  How are they going to enjoy that bag of coffee?  I’ve talked before about how the size of the promise we make is linked to the speed we build up trust with the consumer, but what about when we lose control of how the coffee is brewed?

I have become aware recently that I often talk about coffees in a different way, based on my own choices.  There are some coffees that almost require a little intellectual engagement – they are challenging and interesting and worthy of discussion.  There are also coffees that I drink when I don’t want to think about it, I just want to be satisfied and have a simple delicious cup. ²  Instead of talking about morning coffees – is there any value in talking more about why a coffee might be appreciated in the morning, to emphasize the tasting/sensory part more than the ritual part?

Last of all – what is your favourite coffee to drink around lunchtime and why?

1. That still does make me angry, and a bit frustrated.  It is probably the most common misconception – that the coffee itself has something to do with the strength of the cup.
2. We’ve touched on chuggability before…

I am not going to go through who won what (it is there on the website still) but there are a couple of things about this auction process, about the success of this farm, that I want to write a little about and get some feedback on from the community.

First of all I was quite surprised that the Petersons decided to auction off so many small individual lots. The high prices achieved in the past were a function (in my mind) of both quality and scarcity. I don’t debate the mesmerising cup this coffee is capable of producing, but I don’t think that it would have reached $130/lb last year if there had been 10 times the volume available. Granted, the small individually processed batches have drive the price up on the top lots to similar heights but this then leaves the issue of how to communicate the difference between Stumptown and Sweet Maria’s $105.25 lot and a $6 lot. What key areas would the consumer respond to and be willing to massively increase their spend for?

The variation in price also implies a variation in quality. This is not a criticism of the farm – no farmer in the world is going to claim they produce nothing but exceptional coffee. I do worry, however, that there is potential to damage the brand. (and I have no doubt that it is a brand now) I have seen more extreme examples of this in other super-farms such as Daterra. Daterra is a cutting edge farm, capable of producing stellar coffee, and the research they are involved in is invaluable. I know they did a great deal of work on tracing aroma in the cup back to the crop with Illy and I hope eventually some of that research will see the light of day. What surprises me is that they have not distinguished very strongly between their best lots (like the reserve) and then other lots which don’t taste as good. I have seen several roasters proudly claiming the Daterra component of their blend without specifying which one it was and the coffee not tasting great. I thought the idea of the Esmeralda Especial worked well, but was still being muddied by some people so if anything I would have thought they would have distinguished lots even more aggressively.

I feel very strongly that for us to really move forward in speciality coffee we must consistently deliver on our promises to the consumer. Asking them to pay a high price for a cup promises that it will be worth it, and making proud boasts about the coffees we use promises that they will taste something that will be starkly different, discoverable and satisfying. Will every single roast of the Esmeralda be great this year from all the different companies? Does a new, but interested consumer, tasting an average cup of Esmeralda leave them very confused about the prices of the higher lots? Do we risk looking exclusive rather than inclusive to those teetering on the edge of becoming interested and excited about great coffee?

My other thought on the success of the farm has been the double edged sword of the visibility of the Geisha varietal used. I travelled a little bit in Costa Rica last year and every farm I visited had at least a little Geisha planted. Some were more cautious than others in the space they were giving over to the gamble. In three or four years will we see a sudden flood of Geisha on the market (which will immediately drop its desirability) and will it be any good. A while ago I dug through my coffee text books to see if I could find any references to the varietal. I found very little except for a small study carried out abotu 40 years ago in Costa Rica comparing the success of various varietals of which Geisha was won. It lost out primarily because of its lack of yield – less of a problem if you have quality and scarcity on your side, but with lots of people suddenly producing lower yields from their farms scarcity becomes void. No notes are made in the study about increased cup quality, but that study could still easily be dismissed as techniques have moved on and you could also argue that Costa Rica’s quest for yield held it back as an origin producing distinct and amazing coffees until the more recent micro-mill revolution that we are seeing signs of. (if people want me to dig up the study I can do)

On this subject I am very happy to concede I might be wrong. I haven’t spent enough time at origin to feel completely confidant in the above statements, and if Peter or Geoff or anyone else who has spent a lot of time at origin are reading and want to correct me I would be very grateful. I really just want to learn more, and hope that we aren’t all debated-out on this issue which covers just about all of the coffee industry.

In other news, on Friday I filmed a short section with Derren Brown for an upcoming tv show. I make no excuses – I am a massive fan of his stuff from his card stuff (that is amazing if you ever track down videos or see him do it) to the stuff he is more famous for. I won’t give away much – it was a memory driven piece and there was no way to fake it. I was impressed. I also felt bad as some years ago (right at the start of my career in coffee) I sold him a domestic machine, and apparently it caused him no end of trouble. I may well be sending regular free apology coffee! I am really pleased I got to do it, and he was great to chat to as were the rest of the production team.

The other reason I am happy is that the restoration of the Gothot sample roaster is going well. I hope to fired it up by the end of the week. I have become obsessed with the near magical properties of WD-40, and I am slowly developing the ninja skill of besting stuck screws. I will post up a few photos once the roaster is done. I still can’t believe how dirty is was, and how it escaped spontaneously combusting when 60 years of dirt finally caught fire!

We’ve been drinking some good espresso of late too, and I have been caught of guard by a few really excellent shots – satisfying, rich, complex – so there’s the last reason of this post to be happy.

Looking forward to Hotelympia, the UKBC and all of that soon. The barista party should also be a good night….

The year started like every year started with the UKBC heats and once again I was part of the crack team (read Steve Penk and me) driving up and down the country building stages and setting up the heats. Ed Buston won in a quiet Midlands heat, and Se Gorman won convincingly in Northern Ireland. Meanwhile people argued about Teflon killing you and I had a pleasing moment of enlightenment thanks to Andy Schecter’s idea of extraction ratios.

Espresso Extraction Ratios

February

More heats – the North won by Lou Henry, the Southwest won by Hugo Hercod and then the London heat which, though very stressful, I managed to win after which I posted the blend recipe to stop myself using it again.

March

So – the UKBC final rolled around and I managed to win again, though the competition was much closer than the year before – I won by about 30 points opposed to around 200 in 2006. I also realised at this point that this would be my last year competing as three years in a row of competition and all the work that goes into it had been enough. Lugging a refrigerated centrifuge onto the stage probably hadn’t been worth it but the Coffee and Donuts drink was very tasty, I thought at least! Still – I was very happy though Tokyo seemed a long time away…. The other highlight of this month was my first tv appearance of the year on Ready, Steady, Cook! I was up against Se Gorman and was a happy loser on this occaison (you get a nice hamper of edibles!)

Klaus finishing off the last of one of my sig drinks

April

On the most popular posts of this month was my photographic guide to some green coffees but as I had announced I was moving on from La Spaziale it was mostly a month of good old fashioned work, bar a quick trip over to Copenhagen to watch the awesome Lene take first place in the Danish Barista Championships.

May

The complete blog links page (now updated) becomes the most popular thing I’ve ever published. Anette and I go over to Antwerp and whilst I suck at the Latte art competition, Anette storms to victory becoming the World Cup Tasting Champion! This is far more interesting and important to me than an auction lot generating $130/lb but the press don’t agree.

Anette celebrates her win (mostly for the UK!)

June

I know no longer work for La Spaziale UK. For 2 and a half years I’d been their barista and training manager and in that time I don’t think there was another coffee company in the UK that I would rather have worked for. No one else was as forward thinking, as interested, invested or passionate about espresso and coffee. However we have big plans for something else so it was time for me to move on, and also for Anette to leave her position at Mercanta. The first thing we do is hop on a plane and head to the West coast of North America for a little roadtrip. We head from the wonderful hosting of the Elysian guys in Vancouver to hanging with Schomer and seeing Synesso in Seattle, then on to Portland (everything I expected) for lots more good coffee before limping down to San Francisco to sleep and hang out with Ritual. The final stop being a couple of days in LA with the new Intelli.la crew, and be driven around a little by Tonx. A truly inspiring trip – my only regret being not able to take four times as long to do it.

Cupping at Intelli LA

July

At this point I realised that Tokyo was now looming very seriously on the horizon so it was time to retreat indoors with a GB5 and practice, practice, practice. I do love competition but I don’t love the long hours and stress that come with serious practice and rehearsals – Anette’s ability to cope with me during these times still amazes me. However the stress clearly starts to get to us and the absurd latte art comeptition is born the night before we head to Tokyo.

Our absurd latte art pour

August

WBC time – I compete in the heats first up on the second day. Things go wrong – I have to repull my first set of capp shots, my burners blow a fuse and I don’t realise they haven’t worked until the very end. I smile, forget to call a technical and finish – I am offered another run but turn it down. I assume I’ve messed up – I’ve seen so many great baristas compete I think I haven’t a chance. Little do I know I’ve qualified in second and when I realise I’ve made it into the finals I aim to go out and have some fun. Which I do, and it turns out the judges had fun as well. Becoming World Barista Champion was the most amazing surprise and an indescribable feeling. It still hasn’t sunk in completely. People say lots and lots of nice things! I am very grateful to everyone who worked so hard helping me and asked for so little in return.
I am also delighted the cups I had signed get auctioned off for $500 – Poul and Steve are both incredible and generous people.
At this point I realise that the plans we’ve been making may get a little delayed with likely WBC duties.

About to begin my finals routine

September

The travel begins! We head off to Toronto to judge the CBC and pour latte art in Arthur’s ear for the now hotting up Absurd Latte art challenge. My first time judging and I love it though I get very nervous. From there it is straight into the Nordic Barista Cup which is in Gothenburg and is great. We mostly hang out with the lovely Chris and M’lissa and laugh at a cafe roasting in a domestic oven. The absurd latte art competition comes to a close and is rightly won by the intelli.la guys.

October

The UK go and get our asses kicked by the Russians on home turf in the European Team Coffee Challenge. Moscow doesn’t endear itself to me – mostly due to endless traffic jams. Outside of barista-ing but still coffee related is my doing the photography for the Espresso Warehouse catalogue which was a great challenge and I think turned out pretty well. A trip to Milan for HOST is a welcome chance to remind myself exactly what Italian espresso is all about and to catch up with some of the guys from Ritual who are over working a booth. Robusta makes us pull faces.

The Russian teams wins the ETCC

November

Anette and I go to Colombia – to Armenia for coffee farms and Bogota to judge their barista competition. I love the place and wish we could stay longer and see beyond the exhibition centre. Anyone who travels a lot for work to the inside of boring exhibition centres in interesting places probably feels the same quite often. It was, however, great to hang out with Salvador (the Mexican Barista champion) and some of his family. On returning home I get my GS3 from La Marzocco – part of my WBC prize to go with my Compak Grinder and Mahlkoenig K30 from the UK comp (I am spoiled, I know…..)

Me with Salvador and Fabian (Colombian champ 2007)

December

A quieter month but a highlight was definitely a trip to Probat with Anette, Klaus and Casper. The museum itself is reason enough to go – so many amazing machines. Not long after that I sneak off to Costa Rica for a week to talk about all things barista related and to see Herbazu and meet the farmers to whom I am so grateful. It is all a bit hectic but it is good to sneak away to Norway for Christmas to think about the next year and wonder what will happen. I promise updates and explanation with regards to Square Mile Coffee Roasters and the UKBC gets into full swing too – but no reports this year as I’m judging, only photos of ones I attend as a spectator.

It has been an amazing year and I am really looking forward to 2008. Hope it is a happy and prosperous year for you too!

I’ll also try and take down more details about the images. They should load as a gallery you can scroll through (unless you are reading this on an RSS feedreader).

Enjoy!