Tag Archives: quality

Brewed coffee and the UK

By James Hoffmann | Published: May 30, 2009

This is something of a summary of the short talk I gave at the Allegra Strategies UK Coffee Leader Summit a week or so ago. Please also bear in mind that this talk was directed at the UK market specifically so won’t necessarily hold true for other national coffee cultures.
For me this talk was a [...]

Posted in Opinion | Also tagged article, Barista, brewing, Coffee, consumer, drinks, economy, Espresso, history, innovation, italy, london, marketing, pricing, tradition, trust | 42 Comments

Diversity Vs Identity

By James Hoffmann | Published: January 11, 2009

I’ve tried to avoid writing about the current economic climate, and the outlook for coffee in 2009, and using the two “c” words that lost any meaning months ago.
Nonetheless it has been interesting to see what they industry press are writing about, what advice is being offered, what strategies are being deemed wise. A word [...]

Posted in Coffee | Also tagged Coffee, consumer, customers, diversifying, identity, pricing, promises, sales, starbucks, tonx, trust | 15 Comments

Who is to blame for bad coffee?

By James Hoffmann | Published: January 5, 2009

I’ve written a lot recently with an industry readership in mind. This post I write with the consumer firmly in mind. This isn’t about exonerating lazy cafe owners and baristas, or excusing the chains or making allowances for restaurant coffee. Anyone who loves or even likes coffee will often complain about how bad a lot [...]