Tag Archives: pricing

The Fair Trade Finish Line

By James Hoffmann | Published: October 18, 2009

A little while ago my frustration with Cadburys advertising led me to try and sum up my frustrations with Fair Trade in 140 characters. The best I could do was,
Fair Trade – the absolute minimum necessary to get people to stop questioning how you source, or pushing you to do better. Not enough.
The advert [...]

Posted in Opinion | Also tagged , , , , | 18 Comments

Brewed coffee and the UK

By James Hoffmann | Published: May 30, 2009

This is something of a summary of the short talk I gave at the Allegra Strategies UK Coffee Leader Summit a week or so ago.  Please also bear in mind that this talk was directed at the UK market specifically so won’t necessarily hold true for other national coffee cultures.
For me this talk was a [...]

Posted in Opinion | Also tagged , , , , , , , , , , , , , , , | 42 Comments

Diversity Vs Identity

By James Hoffmann | Published: January 11, 2009

I’ve tried to avoid writing about the current economic climate, and the outlook for coffee in 2009, and using the two “c” words that lost any meaning months ago.
Nonetheless it has been interesting to see what they industry press are writing about, what advice is being offered, what strategies are being deemed wise.  A word [...]

Posted in Coffee | Also tagged , , , , , , , , , , | 15 Comments

Pricing

By James Hoffmann | Published: November 27, 2008

This is the second post in a series that I started with Trust.  I want to examine a bit more closely what we communicate and can accomplish with pricing.
I hope you don’t mind if I use two theoretical espresso establishments.  One sells a shot of espresso for 60p, they carry no obvious branding as to [...]

Posted in Opinion | Also tagged , | 11 Comments