Tag Archives: merchandising

Becoming a customer again

By James Hoffmann | Published: December 29, 2008

If there is one thing that people behind bars and counters are guilty of it is forgetting what it is like to be a customer. They develop and “us vs. them” mentality with their own customer base. To give an example of this in effect I want to talk about how many businesses react to [...]

Posted in Opinion | Also tagged Add new tag, bar design, rants, trust, upselling | 16 Comments

My name is James Hoffmann, and this is my blog about all things coffee.
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- My current iced coffee method (20)
  - Jay C.: Benjamin – perhaps trying other coffees will yield better results. On a general level, I...
  - albert duncan: I used to live in scotland and can say I never drank ice coffee till I moved to asia. Here...
  - Michael: I’ve recently played with iced coffee after agreeing to an outdoor farmer’s market...
  - Benjamin Schellack: Pardon. **Goes over well with customers**
  - Benjamin Schellack: We use cold brew with a heavier coffee (e.g. Sumatra) because, quite frankly, it tastes...
  - Lee Sill: Thanks for the post. Been thinking about doing a french pressed iced coffee for a while, but been...
  - Jesse Raub: I’ve still yet to play with a Clever, but I’ve heard good things, and like the...
- My favourite menu (39)
  - Trevor: Woah! Great! (just heard about this from Street Level) Seems Gwil’s full of great ideas like...
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Tag Archives: merchandising

Becoming a customer again

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