A little while ago my frustration with Cadburys advertising led me to try and sum up my frustrations with Fair Trade in 140 characters. The best I could do was,

Fair Trade – the absolute minimum necessary to get people to stop questioning how you source, or pushing you to do better. Not enough.

The advert that had sparked it off was one I had seen on the underground, and it was the language more than anything that frustrated me: (more…)