I think everyone in coffee knows deep down this is true. The wine model only works for wine, we can’t transplant it to coffee and expect some immediate understanding and increased sales of quality coffees. First and foremost – we don’t drink coffee like we drink wine. Broadly speaking we buy wine in two different …
Tag Archives: education
Looking towards Caffe Culture 2007
For a long time the biggest and best trade show for coffee was Hotelympia which is every 2 years, and this is probably still the case but Caffe Culture is a really interesting show, and is now in its 2nd year. Last year the show was crazily busy for me. Apart from an amusing and …
April 27, 2007 – 11:26 am
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By James Hoffmann
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Posted in Barista Competition, Coffee, Espresso, Green Coffee, News, Opinion, Roasting
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Tagged Barista, clover, competition, cupping, education, Espresso, Roasting, scae
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