I’ve tried to avoid writing about the current economic climate, and the outlook for coffee in 2009, and using the two “c” words that lost any meaning months ago. Nonetheless it has been interesting to see what they industry press are writing about, what advice is being offered, what strategies are being deemed wise. A …
Tag Archives: diversifying
Diversity Vs Identity
January 11, 2009 – 6:29 pm
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By James Hoffmann
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Posted in Coffee
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Tagged Coffee, consumer, customers, diversifying, identity, pricing, promises, quality, sales, starbucks, tonx, trust
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Comments (15)