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	<title>jimseven &#187; disloyalty card</title>
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		<title>A few videos worth watching</title>
		<link>http://www.jimseven.com/2010/01/27/a-few-videos-worth-watching/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-few-videos-worth-watching</link>
		<comments>http://www.jimseven.com/2010/01/27/a-few-videos-worth-watching/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 22:32:46 +0000</pubDate>
		<dc:creator>James Hoffmann</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[disloyalty card]]></category>
		<category><![CDATA[Espresso]]></category>
		<category><![CDATA[gwilym]]></category>
		<category><![CDATA[intelligentsia]]></category>
		<category><![CDATA[syphon]]></category>

		<guid isPermaLink="false">http://www.jimseven.com/?p=1439</guid>
		<description><![CDATA[You may well have seen these videos &#8211; but just in case I thought I&#8217;d post a few up that I&#8217;ve enjoyed recently: First up a fun video from the Norwegian crew who came to visit London and did the whole Disloyalty Card in a day.  Epic, heroic quantities of caffeine consumed!  Quite how they [...]]]></description>
			<content:encoded><![CDATA[<p>You may well have seen these videos &#8211; but just in case I thought I&#8217;d post a few up that I&#8217;ve enjoyed recently:</p>
<p>First up a fun video from the Norwegian crew who came to visit London and did the whole <a title="Disloyalty Card" href="http://www.jimseven.com/2009/12/17/gwilyms-disloyalty-card/">Disloyalty Card</a> in a day.  Epic, heroic quantities of caffeine consumed!  Quite how they managed to cup with us halfway through the day remains a mystery.  I&#8217;m almost jealous of their coffee constitutions:<span id="more-1439"></span></p>
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<p>Next up are a couple of videos (the first two of a trilogy) focusing on brewing in Intelligentsia&#8217;s Venice store.  The desaturation of everything but the coffee ought to be really cheesey, but I think it works really well.  It also makes me want a massive 5 cup syphon!</p>
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<div class="wide">All these videos kind of make me want to start videoblogging again, but more likely I will do something like a brew guide video.  The aeropress has been looking at me funny &#8211; perhaps time for me to take it on!</div>
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		<title>Gwilym&#8217;s disloyalty card</title>
		<link>http://www.jimseven.com/2009/12/17/gwilyms-disloyalty-card/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=gwilyms-disloyalty-card</link>
		<comments>http://www.jimseven.com/2009/12/17/gwilyms-disloyalty-card/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 01:55:43 +0000</pubDate>
		<dc:creator>James Hoffmann</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[brilliant]]></category>
		<category><![CDATA[disloyalty card]]></category>
		<category><![CDATA[gwilym davies]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[wbc]]></category>

		<guid isPermaLink="false">http://www.jimseven.com/?p=1329</guid>
		<description><![CDATA[Let me start by saying that this has to be one of the best ideas I&#8217;ve seen in ages.  I&#8217;m very pleased and very excited by this. Gwilym Davies &#8211; you know, the current World Barista Champion &#8211; has come up with a rather splendid card: the disloyalty card. The idea is simple:  If you [...]]]></description>
			<content:encoded><![CDATA[<p>Let me start by saying that this has to be one of the best ideas I&#8217;ve seen in ages.  I&#8217;m very pleased and very excited by this.</p>
<p>Gwilym Davies &#8211; you know, the current World Barista Champion &#8211; has come up with a rather splendid card: the disloyalty card.</p>
<p>The idea is simple:  If you go and drink coffee at 8 interesting, quality focused cafes around (mostly) East London then he will say thank you by making you a coffee for free.</p>
<p><a href="http://farm3.static.flickr.com/2745/4191014161_f9d38e5c20_d.jpg" rel="lightbox[1329]"><img class="alignnone" title="Disloyalty Card" src="http://farm3.static.flickr.com/2745/4191014161_f9d38e5c20_d.jpg" alt="" width="163" height="250" /></a> <a href="http://farm3.static.flickr.com/2530/4191778090_7704401c50_d.jpg" rel="lightbox[1329]"><img class="alignnone" title="Disloyalty Card 2" src="http://farm3.static.flickr.com/2530/4191778090_7704401c50_d.jpg" alt="" width="164" height="250" /></a></p>
<p>(click to embiggen)</p>
<p>I just think this is brilliant.  There is no catch, it isn&#8217;t some cunning ruse to sell more coffee.  It might work if one roaster supplied all the places on the card &#8211; but there is a complete mix from Burgil to Union, from Square Mile to Nude&#8217;s in house espresso.  Gwilym just wants people to go and try coffee in different places.</p>
<p>This man is a great ambassador for coffee.</p>
<p>So swing by Prufrock Coffee in Present at 140 Shoreditch High Street, grab a card and then have a little tour of some great cafes around Central and East London.  There is one of the best baristas in the world at the end of it, waiting to give you a delicious drink to say thank you.  Superb.
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