Restaurants have a complex set of rituals, etiquette and laws governing the interaction between the establishment and the guest. Jeffrey Steingarten (and I wish I could quote it but my copy is out on loan) talks about how the best waiters are so good that they become invisible. Plates arrive, glasses are filled and the …
Tag Archives: customers
Opting In
January 13, 2010 – 10:42 pm
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By James Hoffmann
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Posted in Opinion
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Tagged Cafes, consumer, customers, design, layout, opt-in, selling coffee, service
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Comments (13)
Diversity Vs Identity
I’ve tried to avoid writing about the current economic climate, and the outlook for coffee in 2009, and using the two “c” words that lost any meaning months ago. Nonetheless it has been interesting to see what they industry press are writing about, what advice is being offered, what strategies are being deemed wise. A …
January 11, 2009 – 6:29 pm
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By James Hoffmann
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Posted in Coffee
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Tagged Coffee, consumer, customers, diversifying, identity, pricing, promises, quality, sales, starbucks, tonx, trust
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Comments (15)
Who is to blame for bad coffee?
I’ve written a lot recently with an industry readership in mind. This post I write with the consumer firmly in mind. This isn’t about exonerating lazy cafe owners and baristas, or excusing the chains or making allowances for restaurant coffee. Anyone who loves or even likes coffee will often complain about how bad a lot …
January 5, 2009 – 2:39 pm
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By James Hoffmann
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Posted in Opinion
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Tagged Barista, Cafes, cupping, customers, drinks, feedback, job, not too serious, Opinion, quality, trust
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Comments (28)