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	<title>jimseven &#187; coffee tasting</title>
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	<description>James Hoffmann&#039;s blog.</description>
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		<title>Cupping:  From Raw to Ready</title>
		<link>http://www.jimseven.com/2010/11/17/cupping-from-raw-to-ready/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=cupping-from-raw-to-ready</link>
		<comments>http://www.jimseven.com/2010/11/17/cupping-from-raw-to-ready/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 18:53:06 +0000</pubDate>
		<dc:creator>James Hoffmann</dc:creator>
				<category><![CDATA[Coffee]]></category>
		<category><![CDATA[Experiment]]></category>
		<category><![CDATA[Roasting]]></category>
		<category><![CDATA[square mile coffee roasters]]></category>
		<category><![CDATA[coffee extraction]]></category>
		<category><![CDATA[coffee roasting]]></category>
		<category><![CDATA[coffee tasting]]></category>
		<category><![CDATA[cupping]]></category>
		<category><![CDATA[extractmojo]]></category>

		<guid isPermaLink="false">http://www.jimseven.com/?p=1948</guid>
		<description><![CDATA[Today at the roastery we had a very interesting cupping. We had pulled out a sample from the roast every minute, starting five minutes in and ending at around 15 minutes. This is not a particularly new idea &#8211; full credit to Tom at Sweet Marias. His video of it here is worth watching, especially [...]]]></description>
			<content:encoded><![CDATA[<p>Today at the roastery we had a very interesting cupping.  We had pulled out a sample from the roast every minute, starting five minutes in and ending at around 15 minutes.  This is not a particularly new idea &#8211; full credit to Tom at Sweet Marias.  His video of it <a href="http://www.youtube.com/watch?v=1OGFui3_5YU">here</a> is worth watching, especially as I am not really going to talk too much about how each bowl tasted.</p>
<p><span id="more-1948"></span><br />
I didn&#8217;t expect to find some stages of coffee roasting to produce such unpleasant effects, or flavours in the cup.  Just sniffing the cupping bowls was enough to put me off!  Hard to describe, and once water hits it is very different to the aromas you&#8217;ll get when using the trier during the roast.</p>
<p>I think it is definitely a worthwhile experience.  The only word of caution for those thinking about it is to do with grinding raw/barely roasted coffee.  It is incredibly tough stuff, and I was glad to have a VTA6 running full speed to drop the coffee into!</p>
<p>I posted about the little experiment online and got an interesting <a href="http://twitter.com/true_volta/status/4897851293310976">tweet</a> in response.  I had a spare moment this evening, so I went upstairs and rebrewed everything to see what the numbers would say.</p>
<p>Each bowl was done at 60g/l and had the same grind and steep time.  I then poured each bowl (rather messily I might add) through a dry v60 paper into another bowl to let it cool.  (There is a certain joy in making an absolute mess doing this stuff, knowing there is no one to tell you off!)</p>
<p><img alt="" src="http://farm2.static.flickr.com/1283/5185218208_45ca96a799_z.jpg" title="Cupping Bowls" class="alignnone" width="640" height="271" /></p>
<p>I then measured each one in the Extract Mojo.  A few very important points before we look at the graph.  This is based on a single cupping bowl, and a single experiment.  There is plenty of room for error here.  Secondly &#8211; the refractometer measures the liquid&#8217;s refractive index.  Software is required to convert this to a strength of coffee liquid.  That software has not been created to do accurate calculations for green/barely roasted coffee so the data shouldn&#8217;t be considered accurate.  (This should be considered no more serious than Tim and I experimenting with the K-ONE written up <a href="http://www.tropicalsaloon.com/?p=107">here</a>!)</p>
<p>Also &#8211; I spilled a lot!</p>
<p>Even so &#8211; we get an interesting line:<br />
<div id="attachment_1949" class="wp-caption alignnone" style="width: 737px"><a href="http://www.jimseven.com/wp-content/uploads/2010/11/Screen-shot-2010-11-17-at-18.27.58.jpg" rel="lightbox[1948]"><img src="http://www.jimseven.com/wp-content/uploads/2010/11/Screen-shot-2010-11-17-at-18.27.58.jpg" alt="" title="Screen shot 2010-11-17 at 18.27.58" width="727" height="445" class="size-full wp-image-1949" /></a><p class="wp-caption-text">Extraction in a cupping bowl versus roast time</p></div></p>
<p>I should add that the numbers (in terms of time) are not accurate and the final sample is more than a minute ahead of the one before it, perhaps explaining the leap.  First crack is evident in the jump at around 11 minutes (I realise now this is actually 12 minutes as we&#8217;re missing a sample from earlier on &#8211; apologies!)</p>
<p>I haven&#8217;t tried this particular <a href="http://www.nescafe.co.uk/coffee-and-health">product</a> (Nescafe Green blend), but having done this cupping today I am fairly sure that Nescafe may well have created something even more disgusting than their regular instant coffee.  Impressive work&#8230;.</p>
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		<title>Things I don&#8217;t understand #3214</title>
		<link>http://www.jimseven.com/2010/07/03/things-i-dont-understand-3214/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=things-i-dont-understand-3214</link>
		<comments>http://www.jimseven.com/2010/07/03/things-i-dont-understand-3214/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 23:34:05 +0000</pubDate>
		<dc:creator>James Hoffmann</dc:creator>
				<category><![CDATA[Coffee]]></category>
		<category><![CDATA[Coffee Aroma]]></category>
		<category><![CDATA[Food Chemistry]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[coffee tasting]]></category>
		<category><![CDATA[coffee-chemistry]]></category>
		<category><![CDATA[cupping]]></category>
		<category><![CDATA[help!]]></category>
		<category><![CDATA[things I don't understand]]></category>

		<guid isPermaLink="false">http://www.jimseven.com/?p=1655</guid>
		<description><![CDATA[I am not particularly ashamed of the phrase &#8220;I don&#8217;t know&#8221; but there comes a point in the day when you&#8217;ve said it five or six times and you feel you really ought to do something about it. The cause of my embarrassed ignorance:  the change in flavour when coffee cools. The change in a [...]]]></description>
			<content:encoded><![CDATA[<div class="wide"><img class="alignleft size-full wp-image-1656" title="Choices" src="http://www.jimseven.com/wp-content/uploads/2010/07/cupping-2.jpg" alt="" width="601" height="162" /></div>
<p>I am not particularly ashamed of the phrase &#8220;I don&#8217;t know&#8221; but there comes a point in the day when you&#8217;ve said it five or six times and you feel you really ought to do something about it.</p>
<p>The cause of my embarrassed ignorance:  the change in flavour when coffee cools.</p>
<p><span id="more-1655"></span>The change in a coffee as it cools is familiar to anyone, especially those who&#8217;ve cupped a lot.  I think I might have made the rookie error of associating the change with the cupping process too much &#8211; the continued extraction, the constant slight agitation of spoons.  I hadn&#8217;t really thought much more about it until customers at Penny University started asking and I realised the change was independent of brew method, filtration type (metal, cloth or paper) and common to all coffees.  Clearly something else is going on here.</p>
<p>I understand a few things about how temperature affects taste &#8211; the classic example being Coca-Cola.  Cold Coke is (shamefully) delicious.  Warm Coke is too sweet.  The amount of sugar hasn&#8217;t changed, merely our tongues capacity to detect it.  Though with coffee it clearly isn&#8217;t simple sugars, and one also experiences changes in taste, flavour and mouthfeel.</p>
<p>Perhaps there is something in the books that I own and I may have missed it, or maybe there are some good archived discussions online I haven&#8217;t seen.  It just seems like this is something important in coffee that we all talk about, enjoy and appreciate but don&#8217;t really understand.</p>
<p>Links, insight, indepth technical explanations, invitations to seminars in exotic locations and casual abuse for my ignorance all welcome!
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		<title>8 steps to develop your coffee palate</title>
		<link>http://www.jimseven.com/2009/10/16/8-steps-to-develop-your-coffee-palate/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=8-steps-to-develop-your-coffee-palate</link>
		<comments>http://www.jimseven.com/2009/10/16/8-steps-to-develop-your-coffee-palate/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 11:17:59 +0000</pubDate>
		<dc:creator>James Hoffmann</dc:creator>
				<category><![CDATA[Coffee]]></category>
		<category><![CDATA[Coffee Aroma]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[coffee tasting]]></category>
		<category><![CDATA[cupping]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[palate]]></category>

		<guid isPermaLink="false">http://www.jimseven.com/?p=1105</guid>
		<description><![CDATA[This post is really for coffee consumers who want to develop their palates, which leads to coffee becoming more enjoyable. I had been in coffee well over a year before I really began to develop my vocabulary and descriptive skills, and that is probably more embarrassing as I had done some work in wine beforehand. [...]]]></description>
			<content:encoded><![CDATA[<p>This post is really for coffee <strong>consumers</strong> who want to develop their palates, which leads to coffee becoming more enjoyable.</p>
<p>I had been in coffee well over a year before I really began to develop my vocabulary and descriptive skills, and that is probably more embarrassing as I had done some work in wine beforehand.</p>
<p>What does the coffee professional have access to, that the consumer doesn&#8217;t, that allows them to progress so fast?  It isn&#8217;t cupping bowls, or spoons.  It isn&#8217;t scoresheets, or large amounts of data about where the coffee is from.  It is regular opportunities for <em>comparative tasting</em>.<span id="more-1105"></span></p>
<p>I know I just said that it wasn&#8217;t about cupping bowls and spoons, though most industry tasting is through the cupping process.  I strongly believe that the rituals and practices of cupping and were not created with the primary goal of tasting the coffee better.  Most of cupping&#8217;s routine is about searching for potential defect, looking for consistency, and trying to discern as much about the raw material as possible before purchase.  It isn&#8217;t a better way to develop your palate.  Where the cupper gains a quiet advantage is by going through a process of focused, conscious tasting.  You can do this at home very easily, though before you begin I&#8217;d advise you to watch Tom Owens&#8217; video on <a href="http://www.youtube.com/watch?v=npUErC5z9p4&amp;feature=player_embedded">Drinking Vs Tasting</a>.  After that it is pretty simple:</p>
<p>1).  <strong>Buy two very different coffees.</strong> It doesn&#8217;t hurt to ask your local roaster/shop for guidance on this.</p>
<p>2).  <strong>Buy two small french presses.</strong> As small as you can get really.</p>
<p>3).  <strong>Brew two small cups of each coffee</strong>.  You could obviously do this with bigger presses and bigger cups, but I hate the idea of wasting good coffee or promoting overconsumption.</p>
<p>4).  <strong>Let them cool a little bit.</strong> It is much easier to discern the flavours when coffee has cooled a little bit.</p>
<p>5).  <strong>Start to taste them alternately.</strong> Take a couple of sips of one coffee before moving on.  Start to think about how the coffee tastes compared to the other.  Without a point of reference this is incredibly difficult.</p>
<p>6).  <strong>Focus on textures first</strong>.  To start with focus on things like the mouthfeel of the two coffees.  Does one feel heavier than the other?  Is one sweeter than the other?  Does one have a cleaner acidity than the other?</p>
<p>7).  <strong>Don&#8217;t read the labels as you taste</strong>.  Instead note down a handful of words about each coffee.  When you are done compare what you have to the roaster&#8217;s descriptions.  Can you see now what they are trying to communicate about the coffee?</p>
<p>8).  <strong>Don&#8217;t worry about flavours.</strong> &#8216;Worry&#8217; is the key word here.  Flavours are the most intimidating part of tasting, as well as the most frustrating.  Roasters use flavours not only to describe particular notes &#8211; such as &#8220;nutty&#8221; or &#8220;floral&#8221; &#8211; but also to convey a wide range of sensations.  Describing a coffee as having &#8220;ripe apple&#8221; notes also communicates expectations of sweetness and acidity. If you do identify individual flavours &#8211; great!  Note it down!  If not then don&#8217;t worry.  Any words or phrases that describe what you are tasting qualify as being useful &#8211; random words or flavours.</p>
<p>Often upon reading the label you&#8217;ll have your frustration relieved as you find the word to describe what you tasted that you just couldn&#8217;t pull out from the back of your brain.  It suddenly seems so obvious!  This is part of building a coffee specific vocabulary of flavours &#8211; aromas and tastes that you initially find out of context in coffee become what I describe as &#8220;coffee versions of&#8230;&#8221;.</p>
<p>I can&#8217;t stress enough how important the <strong>comparative</strong> part of this is.  Tasting one coffee at a time means that you can focus all you want, but without something to compare it too you are working based on your memory of previous coffee which is unfortunately patchy, flawed and innaccurate.</p>
<p>How often should you do this?  Whenever you get the chance and have some time to relax and enjoy coffee.  Soon you&#8217;ll find describing coffees gets easier and easier, though this is something even industry veterans still work on.</p>
<p>One final note on comparative tasting:  The context, unfortunately, remains everything.  Even the best coffee tasters in the world &#8211; let&#8217;s take <a href="http://www.cupofexcellence.org">Cup of Excellence</a> judges as an example &#8211; cannot score coffees accurately outside of context.  A jury member might score a coffee in El Salvador 92, then score a coffee in Guatemala 93.  These are not comparable scores, because the context of those scores has changed so much.  Within the individual competitions those scores matter, but outside they don&#8217;t.
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