
I’ve really enjoyed the discussion going on after this post. One comment that stuck in my mind was Aldo’s Fazenda Kaquend COE Vs Maxwell House experiment. It definitely affected some decisions I made when I was choosing coffees to take with me to a public cupping I did in East London as part of a charity fund raiser.
I knew I would have two separate groups, of between 10 and 20 people each time. I had agreed to do a cupping, rather than a tasting of brewed coffee (which I would prefer to do with the general public usually), because they were paying for a bit more of an experience.

