And now you do too.

However, it is probably a bit of a rant.

There was much discussion on Twitter the other day (I know, that sentence still seems awkward and embarrassing to me too) about naturally processed coffees.  The discussion had started about how everyone seemed to be ignoring washed coffees from Yirgacheffe, having become distracted by the naturals – often the microlots from Beloya and Aricha. ¹

The problem wasn’t so much that people weren’t excited by washed Yirgacheffe coffees – more that these new darlings of the coffee industry contained flavours that many would consider defective.  Reading this I began to worry in an odd sort of way about our approach to coffee, as well as our approach to the consumer. ²

(more…)

1. I am aware that it really start with the discussion of the rather disturbing word “Beloyagasm” but that is kind of beside the point [↩]
2. It should be added that if twitter could work out a way to nicely present a conversation amongst multiple users then I would be very happy! [↩]