Tag Archives: article

Brewed coffee and the UK

By James Hoffmann | Published: May 30, 2009

This is something of a summary of the short talk I gave at the Allegra Strategies UK Coffee Leader Summit a week or so ago. Please also bear in mind that this talk was directed at the UK market specifically so won’t necessarily hold true for other national coffee cultures.
For me this talk was a [...]

Posted in Opinion | Also tagged Barista, brewing, Coffee, consumer, drinks, economy, Espresso, history, innovation, italy, london, marketing, pricing, quality, tradition, trust | 42 Comments

Trust

By James Hoffmann | Published: November 24, 2008

This is the first in a series of posts on quite a broad topic within coffee, that covers not only elements of brewing but sales, consumption, successes and failures and the challenges that lie ahead for anyone in the industry.
I am going to start with trust. This might seem an abstract word, but I hope [...]

Posted in Opinion | Also tagged Opinion, trust | 10 Comments

A Clover quandry

By James Hoffmann | Published: March 21, 2008

Currently sitting on the bench at Square Mile HQ is a Clover. It was lent to us for the barista party and had stayed there for a while longer for us to play with.

Clover at Square Mile HQ

The internet has been all a flutter with the news that Starbucks have acquired Coffee Equipment Company [...]

Posted in Opinion | Also tagged brewing, clover, predictions, starbucks | 17 Comments

Introduction to the chemistry of the wet process (part 1)

By James Hoffmann | Published: December 6, 2007

This article is a simplified version of what was researched and written for the attempted coffeed study group. Sadly that project didn’t take off – however I am grateful to people like Andy Schecter and Jim Schulman for publishing the papers they wrote regardless. The article doesn’t focus much on cup quality and [...]