Last week I had the opportunity to pop over to Vienna for 24 hours. It was the Allegra European Coffee Symposium, and I got to dress up in black tie and go to the Hofburg Imperial Palace for the awards dinner the night before. I even got an award1 which was amazing and I am very grateful!
I wish I could have wandered around Vienna for longer, in the end I only had a chance to pop into one coffee house – Hawelka – and those places are just no fun unless you have an afternoon to kill with a newspaper and an unusual desire for large quantities of whipped cream with your coffee. They are possibly less fun if you are looking for an excellent shot of straight espresso, but I didn’t sample enough to know where local expectation lay, and how my own preferenes would fit into that.
The day after the awards was the symposium. I don’t mind confessing that I felt a bit like the odd one out again – the speakers and fellow attendees came from Europe’s larger coffee companies and manufacturers. However I am always interested in how that section of the industry views things, what is important, what their challenges are and what I can learn from them.
Footnotes:- Outstanding Contribution to the European Coffee Industry 2009 [↩]