Make Or Steal

Over the years I’ve worked with a lot of people who’ve opened cafes. One of the key ideas I’ve brought up early on is that for a new cafe, every single one of your customers currently buys their coffee from someone else. If you subscribe to Kevin Kelly’s 1000 true fans idea 1, then you… Continue reading

Coffee Brewing Class from ChefSteps

I am excited about the launch of a new coffee class from ChefSteps. If you follow me on twitter or elsewhere then you’ve likely noticed how much of a fan I am of what ChefSteps are doing. I genuinely think they’re one of the most innovative and interesting companies in food, and I can’t think of anyone… Continue reading

Workflows and Software

This post has nothing to do with coffee. It is all about software, and how I work. If this is not of interest then stop reading now. You’ve been warned! I like technology, I like software. Often, when chatting with various people in the coffee industry the subject has ended up on software, tools and… Continue reading

What message do I want to send?

Over the last couple of years I’ve become increasingly uncomfortable with the ways that we have typically sold and tried to differentiate speciality coffee. My thoughts on this have certainly been clarified by the book, and by talking to people about it. I wanted to write up how I feel now, as part of this… Continue reading