My name is James Hoffmann, and this is my personal blog about coffee. I am the World Barista Champion 2007, having won the UK Barista competition in both 2006 & 2007.
I currently focused on Square Mile Coffee Roasters, and working with our wholesale clients on training, education and business development takes up much of my working day. However I still continue to be involved in various aspects the industry.
Barista Training
At this time I am not offering any one on one barista training, or competition specific barista training. This is only until after the WBC in London 2010. If you have a specific request, or a larger project in mind, then I’d be happy to talk to you.
Consultancy
I have worked on a range of projects, and continue to do so. If you would like to discuss a project with me then please drop me a line.
Media
I’ve written for a number of different publications which I will have archived here by the end of 2009. I’ve also appeared on a wide range of TV shows to talk about coffee. If I can be of help then do please get in touch.
Talks and Lectures
I enjoy giving talks and lectures very much and have done so across the USA and Europe, from trade shows to the Culinary Institute of America. If you want to discuss me speaking at an event then I’d be happy to talk to you.
Topics have ranged from coffee production to consumer consumption, from molecular gastronomy to advanced barista techniques.
A lecture to students and faculty at the Culinary Institute of America
Please note – This is a personal blog, so I am extremely unlikely to write about your product or service because you emailed it to me.
