Category Archives: Videoblog

Video 13 – How does it look

By James Hoffmann | Published: August 5, 2009

Probably recorded too late at night to make much sense.  Perhaps me just worrying too much about us worrying too much about how things look instead of how things taste and the relationship between the two.

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Video 12 – Barista Competitions (I’m back!)

By James Hoffmann | Published: August 2, 2009

It has been a while.  Excuse the low production values for this video (then again, it isn’t like the others were beautifully shot).  I just want to get back into the swing of things!

Ultimate Barista Fighting League

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Video 11 – I’ve run out of titles

By James Hoffmann | Published: July 21, 2009

Here’s today’s video – bit late again, but still here!

Links:
Matt Webb’s talk
Coffee at Wikipedia.org

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Video 10 – Labelling results

By James Hoffmann | Published: July 17, 2009

In case I don’t make it clear enough in the video – if you can do this (if you are a cafe or roastery) then I would highly recommend this simple experiment.

Arthur Benjamin’s formula for changing maths education
The coffees we used1:
Blackburn AA
El Carrizo
Ngunguru AA
Tegu AA

Footnotes:this is more so you can read the descriptions than me [...]

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Video 9 – Cups

By James Hoffmann | Published: July 16, 2009

Today’s rant – it isn’t really a rant – is about cups.

I’d love to know which are your favourites for drinking from (rather than collectable favourites) and why.

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Video 8 – No to numbers

By James Hoffmann | Published: July 15, 2009

I am not really out to antagonise – this is just a personal point of view.  I’d love to know the opinions of both industry and any consumers reading/watching.

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Video 7 – News, thank yous and labels

By James Hoffmann | Published: July 15, 2009

I suspect I am going to start struggling for post titles soon!
Sorry about the macbook filming again today – no more from now on (honest!).

Relevant links:
Josh’s Video
The Coffee Boys
The tasting will be this Friday (The 17th, not the 16th) from 4pm to 6pm.  I only need 10 minutes of your time to quickly pop in [...]

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Video 6 – A visit to Gwilym

By James Hoffmann | Published: July 13, 2009

I forgot my video camera, but thankfully I had made a little video on Sunday.  The title says it all really.

Questions for next week in the comments please!

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Video 5 – The return of the absurd

By James Hoffmann | Published: July 10, 2009

So to wrap up my first successful week (which has been both harder and easier than I imagined):

Related links:
Previous Absurd Latte Art Challenge
Prizes:
12 Month Subscription – Square Mile Coffee Roasters
12 Month Subscription – Transcend Coffee Roasters
(Update: Thanks to Poul Mark for his generous offer of coffee from Transcend!  Awesome!)
If you are up to the challenge [...]

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Video 4 – Great steak & milk foam

By James Hoffmann | Published: July 9, 2009

The title will make sense (honestly!).

I think I could end up being described as a bit obsessed with how the coffee industry communicates with consumers.  I refuse to admit this is a bad thing.
Comments on this one would be very welcome!

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