About

My name is James Hoffmann, and this is my personal blog about coffee. I am the World Barista Champion 2007, having won the UK Barista competition in both 2006 & 2007.

I currently focused on Square Mile Coffee Roasters, and working with our wholesale clients on training, education and business development takes up much of my working day.  However I still continue to be involved in various aspects the industry.

I have a tumblr account for the non-coffee stuff, my flickr account is here and while I am on Facebook it is probably the worst way to get in touch with me.

Before you email me…

I get some amazing emails from people, and please do drop me a line. Unfortunately there are a few bits of etiquette that seem to have fallen by the wayside in the last few years. I should point out the following:

- I don’t sell space/advertising/links on this blog. I don’t do paid reviews. This is my personal blog.

- While this blog exists to share information, I am unable to provide the services of a consultant for free. If you require that I provide you consultancy and information, then I’m happy to talk about an arrangement and quotation. While I enjoy sharing knowledge I must value my time and work, so please do not be offended if I see your request as work.

If your email is just a general query or question then please allow me a little time to respond, I get a lot of email and try to process as quickly as possible. I like short emails most of all!