My name is James Hoffmann, and this is my personal blog about coffee. I am the World Barista Champion 2007, having won the UK Barista competition in both 2006 & 2007.

I currently focused on Square Mile Coffee Roasters, and working with our wholesale clients on training, education and business development takes up much of my working day.  However I still continue to be involved in various aspects the industry.

I have a tumblr account for the non-coffee stuff, my flickr account is here and while I am on Facebook it is probably the worst way to get in touch with me.

Before you email me I should point out the following:  I don’t sell space/advertising/links on this blog.  If you work for a PR company don’t send me your press release – blanket mailing does irreparable damage to your customer’s relationship with the public.  Stop it.

I am unlikely to write about any products sent simply because you’ve sent it to me.

If your email is just a general query or question then please allow me a little time to respond, I get a lot of email and try to process as quickly as possible.