What is the purpose of what we do?

What is the purpose of what we do?

It’s hard to work in coffee for any period of time, without starting to wonder about purpose, about the “why” of what we do. Most of the time the first thought is a painful truth, because the answer is money. You own, or run a business, or work within one primarily as a way to generate income. That doesn’t really explain away the decision to spend your time working specifically within the industry of coffee.

It wasn’t long from starting a business to hitting the existential crisis or trying to understand what the point of it all is, beyond just making money. (I thought I had written a little about this before, but I couldn’t find the post.)

One of the most attractive things about the world of coffee is its size. It is an almost overwhelmingly large and complex industry. It also feels like an industry with purpose, and as such it is a pretty compelling place to work. However, I sometimes think that when it comes to purpose, one area that I believe many of us fall down in is understanding how we fit in to such a large system.

For the last few years I’ve been a loud supporter and proponent of the SCAA’s Symposium, held a couple of days before their main event each year. While I’ve enjoyed, and been grateful for, the opportunity to be on stage there – I get a lot out of participating as an audience member. When you combine stimulating or inspiring talks with a room full of people, who are passionate and active in the industry, then I think you have a great environment for gaining understanding and an overview of the wider industry. You can see opportunities for effective collaboration, for innovation, for exploration. You get a better idea of both where you want to go, as an individual or a business, and how that could be possible. This is invaluable.

I’ve repeatedly described running a business as being quite a lonely, isolating experience. (Even if you have business partners there is still a feeling of isolation). I’ve yet to meet anyone who really disagrees with this. Events like Symposium (or NBC, or even Barista Camp) feel like something of an antidote for that.

This is why I’m very pleased a new Symposium event is coming to Europe in 2015, called Re:co. It will be held in Gothenburg on the 15th and 16th of June, at Eriksbergshallen.

I was offered the opportunity to get more involved in the event, and I’m already enjoying working with WCE in its production, and SCAA and SCAE in its support. I’ll be working with the team on everything from content – covering both the speakers and the selection of topics – to the other aspects of the symposium such as a thoughtful coffee service, that we hope will make the event both inspiring, educational and memorable. (The SCAA have set the bar pretty high over the last few years with their Symposium, but I’m also a little competitive).

The landscape of great coffee in Europe has changed rapidly in the last few years – some cities have seen explosive growth of quality focused coffee businesses, and almost every country in Europe has a flourishing, passionate and connected local coffee community. Even the most traditional of coffee cultures are starting to see changes.

I hope this is an event people will get behind. I think they’re very good things for our industry. If you’re curious then I’d recommend subscribing to the mailing list so you can be the first to see who is speaking and to grab those early bird tickets. 1

One of the things I’m already most looking forward to about Re:co is the opportunity to talk more, about the issues I’m most focused on, with people of like minds. That, and some of the talks we have lined up…

  1. I respect those of you who follow me on social media, who have no interest in this stuff whatsoever, so I won’t be posting on my accounts  ↩︎