NYC Lecture 2nd July

I shall be joining Ben Kaminsky for a lecture on the 2nd of July at the Joe Pro location and, if you are able, I hope you will join us.  It starts at 6.30pm, and will end around 8.30pm (or whenever the Q&A stops – I suspect it may end up being a pretty involved session).  Some info on Ben’s part:

Ben will be presenting some of his research on coffee and espresso brewing, grinding, and roasting, that are sure to answer some long standing questions (e.g. Is espresso brewing inherently flawed? What actually constitutes an espresso roast?). He will also be outlining how to produce a “coffee shot”, the new way for brewing filter coffee that he thinks will likely replace the industry’s best and fastest brewers to date. Ben recommends you understand the basic elements of extraction, including practical use of an extract mojo if you want to get the most out of the class, though beginners are also welcomed.

I will be talking about how some of this fits into the wider picture, where I see speciality going and the challenges ahead.  I’ll discuss wages, careers, profitability and how that all fits in with actually having a passion for coffee. I will also get to talk about the stuff that I’m generally not allowed to do at things like the SCAA.

Tickets are $75.  They are available here.

Side note:  I’d recommend grabbing a ticket in advance, rather than aiming to get one on the door…