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	<title>Comments on: Branded chains and the flat white</title>
	<atom:link href="http://www.jimseven.com/2009/12/04/branded-chains-and-the-flat-white/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.jimseven.com/2009/12/04/branded-chains-and-the-flat-white/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=branded-chains-and-the-flat-white</link>
	<description>James Hoffmann&#039;s blog.</description>
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		<title>By: Paddy</title>
		<link>http://www.jimseven.com/2009/12/04/branded-chains-and-the-flat-white/#comment-98177</link>
		<dc:creator>Paddy</dc:creator>
		<pubDate>Sat, 06 Feb 2010 10:20:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.jimseven.com/?p=1278#comment-98177</guid>
		<description>I have encountered many different versions of the &quot;Flat White&quot; over the years, and I have also encountered many versions of the cappuccino, latte, macchiato, espresso etc etc. Everyone has there own ideas. Even within New Zealand there are different ideas about what a flat white is.

It is a different drink because enough people have called it so. You could call it a stronger and less textured latte, as you could also call a latte a weaker and less textured cappuccino. Does it matter? Let individual cafe&#039;s decide what fits their image.

For the record, I prefer  the Wellington NZ version of the Flat White  - A double ristretto in a 150 ml cup with very lightly textured milk. Also, I think Australia probably invented the flat white, but we made it better. 
Sorry.</description>
		<content:encoded><![CDATA[<p>I have encountered many different versions of the &#8220;Flat White&#8221; over the years, and I have also encountered many versions of the cappuccino, latte, macchiato, espresso etc etc. Everyone has there own ideas. Even within New Zealand there are different ideas about what a flat white is.</p>
<p>It is a different drink because enough people have called it so. You could call it a stronger and less textured latte, as you could also call a latte a weaker and less textured cappuccino. Does it matter? Let individual cafe&#8217;s decide what fits their image.</p>
<p>For the record, I prefer  the Wellington NZ version of the Flat White  &#8211; A double ristretto in a 150 ml cup with very lightly textured milk. Also, I think Australia probably invented the flat white, but we made it better.<br />
Sorry.</p>
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		<title>By: Nick Appleby</title>
		<link>http://www.jimseven.com/2009/12/04/branded-chains-and-the-flat-white/#comment-98002</link>
		<dc:creator>Nick Appleby</dc:creator>
		<pubDate>Wed, 13 Jan 2010 21:23:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.jimseven.com/?p=1278#comment-98002</guid>
		<description>As a Kiwi who lived in London for years, you don&#039;t know how lucky you are to be getting the flat white coffee. We are a nation of annually retentive coffee snobs. Probably a small man thing.

For a better understanding, read this tongue-in-cheek article on the &lt;a href=&quot;http://www.kiwianarama.co.nz/the-flat-white/&quot; rel=&quot;nofollow&quot;&gt;flat white&lt;/a&gt;.</description>
		<content:encoded><![CDATA[<p>As a Kiwi who lived in London for years, you don&#8217;t know how lucky you are to be getting the flat white coffee. We are a nation of annually retentive coffee snobs. Probably a small man thing.</p>
<p>For a better understanding, read this tongue-in-cheek article on the <a href="http://www.kiwianarama.co.nz/the-flat-white/" rel="nofollow">flat white</a>.</p>
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		<title>By: Andrew Baker</title>
		<link>http://www.jimseven.com/2009/12/04/branded-chains-and-the-flat-white/#comment-97843</link>
		<dc:creator>Andrew Baker</dc:creator>
		<pubDate>Sat, 26 Dec 2009 18:49:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.jimseven.com/?p=1278#comment-97843</guid>
		<description>We serve Flatwhites at Chocolate Fish Coffee here in Sacramento as a double in an 8oz only. Any bigger and it becomes a latte and flavour is lost.</description>
		<content:encoded><![CDATA[<p>We serve Flatwhites at Chocolate Fish Coffee here in Sacramento as a double in an 8oz only. Any bigger and it becomes a latte and flavour is lost.</p>
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		<title>By: tibor varady</title>
		<link>http://www.jimseven.com/2009/12/04/branded-chains-and-the-flat-white/#comment-97828</link>
		<dc:creator>tibor varady</dc:creator>
		<pubDate>Tue, 22 Dec 2009 15:39:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.jimseven.com/?p=1278#comment-97828</guid>
		<description>Ok, so I tried the McCafé flat white in Budapest. I don&#039;t think anyone else uses the name here in town, so what could I do, I went to try a flattie where I could.
I was surprised that they actually had  a good old, manual - stupid - steaming wand, and not one of those automatic &quot;smart&quot; wands most McCafés use. But that&#039;s just a side note.
Basically it was a 2 dl (almost 7 oz) drink, with a single shot of espresso, with slightly steamed (yet quite bubbly) full milk. Not a very silky experience. If I understood what the barista was telling me, full milk is a &quot;feature&quot; they use for the flat white. At least I knew I was getting fresh milk...
In any case, the coffee was buried under the milk, so from what I understand this had nothing to do with the antipodean style.</description>
		<content:encoded><![CDATA[<p>Ok, so I tried the McCafé flat white in Budapest. I don&#8217;t think anyone else uses the name here in town, so what could I do, I went to try a flattie where I could.<br />
I was surprised that they actually had  a good old, manual &#8211; stupid &#8211; steaming wand, and not one of those automatic &#8220;smart&#8221; wands most McCafés use. But that&#8217;s just a side note.<br />
Basically it was a 2 dl (almost 7 oz) drink, with a single shot of espresso, with slightly steamed (yet quite bubbly) full milk. Not a very silky experience. If I understood what the barista was telling me, full milk is a &#8220;feature&#8221; they use for the flat white. At least I knew I was getting fresh milk&#8230;<br />
In any case, the coffee was buried under the milk, so from what I understand this had nothing to do with the antipodean style.</p>
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		<title>By: Michael</title>
		<link>http://www.jimseven.com/2009/12/04/branded-chains-and-the-flat-white/#comment-97766</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Mon, 14 Dec 2009 09:05:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.jimseven.com/?p=1278#comment-97766</guid>
		<description>Can someone confirm that, essentially, a flat white is a latte with less milk/more espresso?  

roughly:
latte 4:1 textured milk to espresso
cappuccino 3:1 frothed milk to espresso
flat white 2:1 (minimally) textured milk to espresso
macchiato 1:1 milk to espresso</description>
		<content:encoded><![CDATA[<p>Can someone confirm that, essentially, a flat white is a latte with less milk/more espresso?  </p>
<p>roughly:<br />
latte 4:1 textured milk to espresso<br />
cappuccino 3:1 frothed milk to espresso<br />
flat white 2:1 (minimally) textured milk to espresso<br />
macchiato 1:1 milk to espresso</p>
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		<title>By: DarkroastedDC</title>
		<link>http://www.jimseven.com/2009/12/04/branded-chains-and-the-flat-white/#comment-97748</link>
		<dc:creator>DarkroastedDC</dc:creator>
		<pubDate>Fri, 11 Dec 2009 20:42:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.jimseven.com/?p=1278#comment-97748</guid>
		<description>I have to say that your blog post was the first I have heard of a flat white. However, I think I have been inadvertently making these  at home for some time now. I use a Nespresso pod system (I know, I am not a true coffee connoisseur) but the coffee is pretty good for a guy who is always on the run. 

If I understand the flat white correctly, it is a small shot and tightly frothed milk. I use the Nespresso Aeroccino Automatic milk frother.  It creates an extremely thick and creamy froth. I use a 1.5 ounce shot from the Nespresso machine and then pour the thick frothed milk from the bottom of the Aeroccino into the drink and get rid of the more airy top foam (what you might typically see Starbucks use in a dry cappuccino). 

Is this the essence of the Flat White? I would like to know. 

Thanks.</description>
		<content:encoded><![CDATA[<p>I have to say that your blog post was the first I have heard of a flat white. However, I think I have been inadvertently making these  at home for some time now. I use a Nespresso pod system (I know, I am not a true coffee connoisseur) but the coffee is pretty good for a guy who is always on the run. </p>
<p>If I understand the flat white correctly, it is a small shot and tightly frothed milk. I use the Nespresso Aeroccino Automatic milk frother.  It creates an extremely thick and creamy froth. I use a 1.5 ounce shot from the Nespresso machine and then pour the thick frothed milk from the bottom of the Aeroccino into the drink and get rid of the more airy top foam (what you might typically see Starbucks use in a dry cappuccino). </p>
<p>Is this the essence of the Flat White? I would like to know. </p>
<p>Thanks.</p>
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		<title>By: Twitted by PumphreysCoffee</title>
		<link>http://www.jimseven.com/2009/12/04/branded-chains-and-the-flat-white/#comment-97743</link>
		<dc:creator>Twitted by PumphreysCoffee</dc:creator>
		<pubDate>Thu, 10 Dec 2009 21:05:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.jimseven.com/?p=1278#comment-97743</guid>
		<description>[...] This post was Twitted by PumphreysCoffee [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was Twitted by PumphreysCoffee [...]</p>
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	<item>
		<title>By: Ryan</title>
		<link>http://www.jimseven.com/2009/12/04/branded-chains-and-the-flat-white/#comment-97734</link>
		<dc:creator>Ryan</dc:creator>
		<pubDate>Tue, 08 Dec 2009 03:32:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.jimseven.com/?p=1278#comment-97734</guid>
		<description>Heheh...well played.</description>
		<content:encoded><![CDATA[<p>Heheh&#8230;well played.</p>
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		<title>By: Anthony Silverbrow</title>
		<link>http://www.jimseven.com/2009/12/04/branded-chains-and-the-flat-white/#comment-97730</link>
		<dc:creator>Anthony Silverbrow</dc:creator>
		<pubDate>Mon, 07 Dec 2009 08:58:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.jimseven.com/?p=1278#comment-97730</guid>
		<description>I agree with James that the chains serving Flat Whites is not all that important vis a vis the drink or chain itself.  It does demonstrate though the effect that the independents are having, although there are two interpretations of that effect, either

1) the chains are facing real competition and are running scared and now trying to compete head-on 

or 

2) flat whites are &#039;cool&#039; so ergo are the shops selling them.

I&#039;ve no doubt the chains would push us to believe 2.  With falling sales and closing shops, I wonder if 1 is more likely.</description>
		<content:encoded><![CDATA[<p>I agree with James that the chains serving Flat Whites is not all that important vis a vis the drink or chain itself.  It does demonstrate though the effect that the independents are having, although there are two interpretations of that effect, either</p>
<p>1) the chains are facing real competition and are running scared and now trying to compete head-on </p>
<p>or </p>
<p>2) flat whites are &#8216;cool&#8217; so ergo are the shops selling them.</p>
<p>I&#8217;ve no doubt the chains would push us to believe 2.  With falling sales and closing shops, I wonder if 1 is more likely.</p>
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		<title>By: jvbvv</title>
		<link>http://www.jimseven.com/2009/12/04/branded-chains-and-the-flat-white/#comment-97729</link>
		<dc:creator>jvbvv</dc:creator>
		<pubDate>Mon, 07 Dec 2009 06:03:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.jimseven.com/?p=1278#comment-97729</guid>
		<description>my reputable australian coworker serves flat whites as a minimally texturized 5oz.</description>
		<content:encoded><![CDATA[<p>my reputable australian coworker serves flat whites as a minimally texturized 5oz.</p>
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