Comments on: Agitating the industry http://www.jimseven.com/2009/10/14/agitating-the-industry/ James Hoffmann's coffee blog. Thu, 18 Mar 2010 23:39:55 +0000 hourly 1 By: Michael http://www.jimseven.com/2009/10/14/agitating-the-industry/#comment-97574 Michael Fri, 13 Nov 2009 15:39:42 +0000 http://www.jimseven.com/?p=1094#comment-97574 Congratulations on the (well-deserved) award, and thanks for your invitation to agitate, an essential part of any process of evolution: agitate, cogitate, innovate! I would also be very interested in hearing first-hand accounts of the discussion of Fair Trade, which I also understand was engaging if sadly ill-attended. I know Carolyn Fairman of Coffee Kids was scheduled to talk about that organization's work at origin, which seems to take as its point of departure the fact that all the sustainability schemes in the world aren't enough on their own to ensure truly sustainable livelihoods for coffee farmers. That's not a slap at Fair Trade or any other certification, but it is an important contribution to our understanding! Congratulations on the (well-deserved) award, and thanks for your invitation to agitate, an essential part of any process of evolution: agitate, cogitate, innovate! I would also be very interested in hearing first-hand accounts of the discussion of Fair Trade, which I also understand was engaging if sadly ill-attended. I know Carolyn Fairman of Coffee Kids was scheduled to talk about that organization’s work at origin, which seems to take as its point of departure the fact that all the sustainability schemes in the world aren’t enough on their own to ensure truly sustainable livelihoods for coffee farmers. That’s not a slap at Fair Trade or any other certification, but it is an important contribution to our understanding!

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]]> By: Erwin Chuk http://www.jimseven.com/2009/10/14/agitating-the-industry/#comment-97456 Erwin Chuk Tue, 20 Oct 2009 17:53:36 +0000 http://www.jimseven.com/?p=1094#comment-97456 With apologies, a stream of thought... Good title. Specialty coffee, at the indie level, always seems to be agitating with a swizzle stick...always seems to be "preaching to the choir". To be sure, education is happening. However, a swizzle stick may work for stirring a coffee cup but it is useless for stirring a pot. Where is the influence? This is where I would see an organization like the SCAA take a role but I haven't seen the effects as a consumer. Part of the problem is unity. How do you present a simple message with so many members surfing on different waves? Fair Trade, for better or worse, makes it simple for its participants and consumers. I like the idea of condensing words for maximum impact (kind of like a Bruce Lee punch). I'm always excited to see coffee events occurring outside the "coffee community"...evangelization. Interested to hear how your message/goals crystallize around your post. With apologies, a stream of thought…

Good title. Specialty coffee, at the indie level, always seems to be agitating with a swizzle stick…always seems to be “preaching to the choir”. To be sure, education is happening. However, a swizzle stick may work for stirring a coffee cup but it is useless for stirring a pot. Where is the influence? This is where I would see an organization like the SCAA take a role but I haven’t seen the effects as a consumer. Part of the problem is unity. How do you present a simple message with so many members surfing on different waves? Fair Trade, for better or worse, makes it simple for its participants and consumers. I like the idea of condensing words for maximum impact (kind of like a Bruce Lee punch). I’m always excited to see coffee events occurring outside the “coffee community”…evangelization. Interested to hear how your message/goals crystallize around your post.

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]]> By: nik http://www.jimseven.com/2009/10/14/agitating-the-industry/#comment-97410 nik Thu, 15 Oct 2009 14:46:07 +0000 http://www.jimseven.com/?p=1094#comment-97410 congrats james, you deserve it! congrats james, you deserve it!

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]]> By: Wee Chuan http://www.jimseven.com/2009/10/14/agitating-the-industry/#comment-97409 Wee Chuan Thu, 15 Oct 2009 14:05:44 +0000 http://www.jimseven.com/?p=1094#comment-97409 You sure deserve the award for thoughtful and provoking contributions through your coffee blogging space! You sure deserve the award for thoughtful and provoking contributions through your coffee blogging space!

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