The title will make sense (honestly!).
I think I could end up being described as a bit obsessed with how the coffee industry communicates with consumers. I refuse to admit this is a bad thing.
Comments on this one would be very welcome!
The title will make sense (honestly!).
I think I could end up being described as a bit obsessed with how the coffee industry communicates with consumers. I refuse to admit this is a bad thing.
Comments on this one would be very welcome!
I should make clear now, because I don’t think I do in the video, that I am not saying one opinion is better (or more correct) than the other. I just wanted to talk about the divide in ideas out there when it comes to brewing espresso – I am not trying to upset anyone, though I suspect I might….
Related links:
Today’s isn’t so controversial…. (sorry for the noise from the trains overhead!)
The books:
The Devil’s Cup: Coffee – Stewart Lee Allen
Espresso made in Italy – Enrico Maltone
The Paradox of Choice – Barry Schwarz
Do please let me know of any coffee books you love in the comments!
I’ve been thinking for a while that I’d like to do more video blogging, so with this post I am forcing my own hand. I know lots of people are already doing this so I should probably explain my motivation:
Anyone who starts their own business can probably tell you how easy it is to let it consume your life, and your time. I wanted a project that would get me into the habit of reclaiming some time during the day/week to do something I enjoy and learn along the way.
So starting from Monday I am aiming to upload a new video every weekday. At the least I want to upload 5 videos a week. I am going to try and make this last for 4 weeks. Then, in all probability, it will stop.
Don’t expect high production values, snappy editing or anything longer than 5 mintues – think more 2-3. I will be recording as I go so feel free to comment on them and get involved, your interaction will make it a lot more fun for me.
Topics will be whatever is buzzing round my head that day, though I do have a few in mind.
Wish me luck – if I pull this off we’ll all probably be a bit surprised.