Comments on: Pricing

By: coffee@home: Zabar’s Ethiopian Yirgacheffe « Man Seeking Coffee

coffee@home: Zabar’s Ethiopian Yirgacheffe « Man Seeking Coffee — Thu, 29 Jul 2010 05:58:01 +0000

[...] be a good time to acknowledge James Hoffman’s insightful piece on the importance of proper price, if it weren’t for the fact that price doesn’t quite capture the concept I have in [...]

By: The Onocoffee

The Onocoffee — Tue, 16 Dec 2008 22:54:57 +0000

Pricing is something that’s always been on my mind. About 18 months ago, we started off on a six month study of our costs and pricing. On November 1, 2007, we made dramatic changes to our menu and our pricing structure based on that study.

At our espresso bar, a double shot of espresso costs US$2.00. A cappuccino: US$3.25. For some, it may seem quite a lot but when you break down the costs of the ingredients we use, it’s an appropriate amount – and is certainly more expensive than Starbucks (a necessity).

For me, the equation is simple. We will charge these prices because they are appropriate for the quality you are receiving. Some operators look to decrease their costs by sourcing lower priced (and lower quality) product. We do the opposite: we are constantly looking for the absolute best quality we can find, and we’re more than willing to pay more for that quality and charge appropriately. It is our standard.

Quite frankly, if we’re unable to pursue this kind of business model then I’d prefer to be out of business and back to making serious money selling my soul to the Hollywood Machine.

By: Star Espresso

Star Espresso — Mon, 08 Dec 2008 06:16:48 +0000

In a world where most espresso is no good, the chance of finding a great one at that price (60p) seems absurd. 1We still make judgments on coffee’s quality based on its price but we’ve learned to limit our expectations when the price goes up. There is, however, a threshold limit to that expectation.

By: Star Espresso

Star Espresso — Sat, 06 Dec 2008 04:57:22 +0000

Well, pricing matters for all articles. The choice also depends on one’s affordability. Post gives good information for visitors.

By: check out this blog if you can’t sleep… « daily YHZ espresso

check out this blog if you can’t sleep… « daily YHZ espresso — Fri, 05 Dec 2008 14:51:14 +0000

[...] http://www.jimseven.com/2008/11/27/pricing/ [...]

By: Shanker Bakshi

Shanker Bakshi — Fri, 05 Dec 2008 13:58:09 +0000

Few things in life are priceless – @ Lloyed your reference is interesting.

By: Lloyd

Lloyd — Tue, 02 Dec 2008 10:54:24 +0000

Why people pay more and are happy to do so even if the product is not and better than the cheap one. http://en.wikipedia.org/wiki/Veblen_good

By: Alistair

Alistair — Mon, 01 Dec 2008 10:08:51 +0000

There is a great chapter in the book “The Undercover Economist” about coffee drink pricing, which I found very interesting. A worthwhile read all round.
The question is “How far will customers go out of their way for a great cup of coffee?”

By: Hugo

Hugo — Sun, 30 Nov 2008 17:20:28 +0000

I took the view that I sell so few espressos that I’d charge £1 and not worry about what I could charge for it…. I even try harder if someone orders one because I presume they like coffee more than the ‘large soya decaff latte’ crowd.

It has of course backfired. A table of four oldies, in on recommendation, chose the cheapest coffee on the menu. A bemused Barista Boy pulled four good shots and had to endure an earfull of ignorance when they came to pay….

By: world series | SUN.com

world series | SUN.com — Sun, 30 Nov 2008 02:49:03 +0000

[...] Pricing This is the second post in a series that I started with Trust. I want to examine a bit more closely what we communicate and can accomplish with pricing. I hope you don’t mind if I use two theoretical espresso establishments. One sells a shot of espresso for 60p, they carry no obvious branding … [...]