Comments on: Surprising sight in a Nero’s http://www.jimseven.com/2007/10/11/surprising-sight-in-a-neros/?utm_source=rss&utm_medium=rss&utm_campaign=surprising-sight-in-a-neros James Hoffmann's blog. Thu, 09 Feb 2012 02:29:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Don http://www.jimseven.com/2007/10/11/surprising-sight-in-a-neros/#comment-77951 Don Mon, 15 Oct 2007 11:11:07 +0000 http://www.jimseven.com/2007/10/11/surprising-sight-in-a-neros/#comment-77951 Yes I noticed that too..quite a turn up for the books... Yes I noticed that too..quite a turn up for the books…

]]> By: Simon James http://www.jimseven.com/2007/10/11/surprising-sight-in-a-neros/#comment-77362 Simon James Sun, 14 Oct 2007 03:58:32 +0000 http://www.jimseven.com/2007/10/11/surprising-sight-in-a-neros/#comment-77362 We're seeing more La Marzoccos in Melbourne, and I'd like to believe that the business owners are taking the path of "Quality kit has positive impacts in many areas of your business". No offence to the other equipment manufacturers, as I'm sure there are positivies in the design of their equipment, and the execution of coffee production at the front line. However, I think it's fair to say that La Marzocco have a superior reputation amongst cafe owners, Baristas, informed consumers etc. I believe perceptions play a big part in attracting staff & customers, and if you have a point of difference such as a superior espresso machine (perceived or not), you have an advantage in the market place. For an initial extra outlay of a couple of thousand pounds (Sterling), or $5000 - $10,000 (Australian), you could easily recoup that extra investment at a busy site. Our company recently replaced 2 CMA (San Marinos) machines at a busy railway station site with 2 FB 80s. The extra reliability should pay for itself, and the talk it has generated in the local industry isn't doing any harm either. The FB 80 we recently installed at the site I manage has certainly generated positive comments from the customers (and we had replaced an FB 70), and it has attracted Baristas looking for work. It has also inspired my Baristas to take more pride in their craft. I know that by singing the praise of the FB 80 I've played a part in this, but the staff also recognise the features of the FB 80 and the difference in the cup, and the ease of use. I'm sure you could just as easily sell the features of a fully restored E-61 or a La San Marco. If the equipment is purchased with quality over cost in mind, and you can communicate this to your staff and customers, I believe you'll foster quality in the cup and loyalty from your customers and staff. Simon. We’re seeing more La Marzoccos in Melbourne, and I’d like to believe that the business owners are taking the path of “Quality kit has positive impacts in many areas of your business”.
No offence to the other equipment manufacturers, as I’m sure there are positivies in the design of their equipment, and the execution of coffee production at the front line.
However, I think it’s fair to say that La Marzocco have a superior reputation amongst cafe owners, Baristas, informed consumers etc. I believe perceptions play a big part in attracting staff & customers, and if you have a point of difference such as a superior espresso machine (perceived or not), you have an advantage in the market place. For an initial extra outlay of a couple of thousand pounds (Sterling), or $5000 – $10,000 (Australian), you could easily recoup that extra investment at a busy site.
Our company recently replaced 2 CMA (San Marinos) machines at a busy railway station site with 2 FB 80s. The extra reliability should pay for itself, and the talk it has generated in the local industry isn’t doing any harm either.
The FB 80 we recently installed at the site I manage has certainly generated positive comments from the customers (and we had replaced an FB 70), and it has attracted Baristas looking for work. It has also inspired my Baristas to take more pride in their craft. I know that by singing the praise of the FB 80 I’ve played a part in this, but the staff also recognise the features of the FB 80 and the difference in the cup, and the ease of use.
I’m sure you could just as easily sell the features of a fully restored E-61 or a La San Marco. If the equipment is purchased with quality over cost in mind, and you can communicate this to your staff and customers, I believe you’ll foster quality in the cup and loyalty from your customers and staff.

Simon.

]]> By: rob berghmans http://www.jimseven.com/2007/10/11/surprising-sight-in-a-neros/#comment-76342 rob berghmans Thu, 11 Oct 2007 18:57:51 +0000 http://www.jimseven.com/2007/10/11/surprising-sight-in-a-neros/#comment-76342 James, You think these LaMZ machines give so much more (and precise) steam than a E91? I didn't dare to buy them overhere because there is no dealer/technical support, but soon there will be, so i'm getting interested of switching from Faema to La Marzocco. Rob James,
You think these LaMZ machines give so much more (and precise) steam than a E91?
I didn’t dare to buy them overhere because there is no dealer/technical support, but soon there will be, so i’m getting interested of switching from Faema to La Marzocco.
Rob

]]> By: jim http://www.jimseven.com/2007/10/11/surprising-sight-in-a-neros/#comment-76281 jim Thu, 11 Oct 2007 16:07:25 +0000 http://www.jimseven.com/2007/10/11/surprising-sight-in-a-neros/#comment-76281 Heh! It was a case of Stephen and I wandering through the station to get a train and spotting it on the concourse and being very surprised..... Heh! It was a case of Stephen and I wandering through the station to get a train and spotting it on the concourse and being very surprised…..

]]> By: Klaus http://www.jimseven.com/2007/10/11/surprising-sight-in-a-neros/#comment-76272 Klaus Thu, 11 Oct 2007 15:46:26 +0000 http://www.jimseven.com/2007/10/11/surprising-sight-in-a-neros/#comment-76272 It surprise me more that you would be at a Caffé Nero ;-) It surprise me more that you would be at a Caffé Nero ;-)

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