Comments on: Illy’s Current Direction http://www.jimseven.com/2007/10/10/illys-current-direction/ James Hoffmann's coffee blog. Sat, 13 Mar 2010 21:34:12 +0000 hourly 1 By: Yousef M. Ajabnoor http://www.jimseven.com/2007/10/10/illys-current-direction/#comment-88034 Yousef M. Ajabnoor Wed, 14 Nov 2007 12:50:13 +0000 http://www.jimseven.com/2007/10/10/illys-current-direction/#comment-88034 I am interesting to have buisness with illy coffee company as an agent in the Kingdom of Saudi Arabia.Please send me the contact information including the name of the general maneger and the E-Mail.Thankyou I am interesting to have buisness with illy coffee company as an agent in the Kingdom of Saudi Arabia.Please send me the contact information including the name of the general maneger and the E-Mail.Thankyou

]]> By: Paul http://www.jimseven.com/2007/10/10/illys-current-direction/#comment-86578 Paul Thu, 01 Nov 2007 05:31:56 +0000 http://www.jimseven.com/2007/10/10/illys-current-direction/#comment-86578 I bought a late night drive through coffee from Burger King here in Auckland New Zealand the other week and it wasn't until I noticed the taste (not horrible - which had kinda been my expectation) I noticed the red logo on the side of the cup. I've got no problem with Illy at Burger King or anywhere else if it means a decent cup when the cafes are closed. I bought a late night drive through coffee from Burger King here in Auckland New Zealand the other week and it wasn’t until I noticed the taste (not horrible – which had kinda been my expectation) I noticed the red logo on the side of the cup. I’ve got no problem with Illy at Burger King or anywhere else if it means a decent cup when the cafes are closed.

]]> By: Illy Container Kiosk « On the Road to Epiphany http://www.jimseven.com/2007/10/10/illys-current-direction/#comment-76236 Illy Container Kiosk « On the Road to Epiphany Thu, 11 Oct 2007 13:56:47 +0000 http://www.jimseven.com/2007/10/10/illys-current-direction/#comment-76236 [...] was also on jimseven, though I saw it originally on Apartment Therapy. What James didn’t mention, though, is that [...] [...] was also on jimseven, though I saw it originally on Apartment Therapy. What James didn’t mention, though, is that [...]

]]> By: Troydense http://www.jimseven.com/2007/10/10/illys-current-direction/#comment-76108 Troydense Thu, 11 Oct 2007 06:01:21 +0000 http://www.jimseven.com/2007/10/10/illys-current-direction/#comment-76108 I posted a comment over on coffeegeek recently about Illy's decline , seems a natural progression I guess. Over here in New Zealand Illy coffee is now served at quality "Burger King" restaurants. All from a superauto of course, but this is a new discussion yet again. McDonalds Cafe and Starbucks still use traditional machines currently, but with recent trends I'm guessing this won't be long the case. I posted a comment over on coffeegeek recently about Illy’s decline , seems a natural progression I guess.
Over here in New Zealand Illy coffee is now served at quality “Burger King” restaurants. All from a superauto of course, but this is a new discussion yet again. McDonalds Cafe and Starbucks still use traditional machines currently, but with recent trends I’m guessing this won’t be long the case.

]]> By: nik orosi http://www.jimseven.com/2007/10/10/illys-current-direction/#comment-75872 nik orosi Wed, 10 Oct 2007 20:00:20 +0000 http://www.jimseven.com/2007/10/10/illys-current-direction/#comment-75872 Btw, i think that pictures are from Venetian Biennale where Illy is sponsor of, building on the side is 'Espana' pavilion. Btw, i think that pictures are from Venetian Biennale where Illy is sponsor of, building on the side is ‘Espana’ pavilion.

]]> By: nik orosi http://www.jimseven.com/2007/10/10/illys-current-direction/#comment-75870 nik orosi Wed, 10 Oct 2007 19:57:12 +0000 http://www.jimseven.com/2007/10/10/illys-current-direction/#comment-75870 I started my 'coffee life' at Illy university, great place, great people...but the moment you leave factory and want to have a cup of Illyespresso else where, even in Trieste, Illy is so bad tasting. As for espressamente bars, fabulous concept, but have you try espresso or cappuccino there (Frankfurt airport, London, Milan...)? So sad... and like that almost everywhere. Just logo, no taste! I have to admit, i'm in love with the concept and blend ( so many don't like the taste but..) and i miss illy in my caffe but whats the point of putting so much in branding and positioning when you have not so many places to enjoy in proper Illy taste!? Thats why i moved on, no logo, just taste! As for their 'Cube' machine, gives really good shot for pods, crema and taste, just that there is Nespresso...as for Fransis, better with having your own grinder or ground coffee cos pods are to coarse grounded and no way of getting lets call that a 'proper espresso'. Illy have also a book, or magazine called 'illywords' and for me it's my favorite magazine, how they connect coffee and large scale of different ideas and things in life that are around us, but sometimes we don't pay attention on, just great. The last one is called 'KAIZEN' from Japanese words; KAI-change and ZEN-better. Lets change for better coffee world, with illy, but how without? Help Jay and James! I started my ‘coffee life’ at Illy university, great place, great people…but the moment you leave factory and want to have a cup of Illyespresso else where, even in Trieste, Illy is so bad tasting. As for espressamente bars, fabulous concept, but have you try espresso or cappuccino there (Frankfurt airport, London, Milan…)? So sad… and like that almost everywhere. Just logo, no taste! I have to admit, i’m in love with the concept and blend ( so many don’t like the taste but..) and i miss illy in my caffe but whats the point of putting so much in branding and positioning when you have not so many places to enjoy in proper Illy taste!? Thats why i moved on, no logo, just taste! As for their ‘Cube’ machine, gives really good shot for pods, crema and taste, just that there is Nespresso…as for Fransis, better with having your own grinder or ground coffee cos pods are to coarse grounded and no way of getting lets call that a ‘proper espresso’. Illy have also a book, or magazine called ‘illywords’ and for me it’s my favorite magazine, how they connect coffee and large scale of different ideas and things in life that are around us, but sometimes we don’t pay attention on, just great. The last one is called ‘KAIZEN’ from Japanese words; KAI-change and ZEN-better. Lets change for better coffee world, with illy, but how without? Help Jay and James!

]]> By: Ben Kaminsky http://www.jimseven.com/2007/10/10/illys-current-direction/#comment-75833 Ben Kaminsky Wed, 10 Oct 2007 18:42:10 +0000 http://www.jimseven.com/2007/10/10/illys-current-direction/#comment-75833 I think I'm with jepy on this one; that is some good design right there. I recently saw an Illy auto-pod machine in action. There was crema (a little shocking). Didnt bother to taste it because the water looked just about boiling and thats all I'll say. I think I’m with jepy on this one; that is some good design right there. I recently saw an Illy auto-pod machine in action. There was crema (a little shocking). Didnt bother to taste it because the water looked just about boiling and thats all I’ll say.

]]> By: The Onocoffee http://www.jimseven.com/2007/10/10/illys-current-direction/#comment-75755 The Onocoffee Wed, 10 Oct 2007 14:39:19 +0000 http://www.jimseven.com/2007/10/10/illys-current-direction/#comment-75755 That's some serious hotness! I think it would be very cool to build the new Spro just like that. But really, Illy is a very large, multinational corporation - is it "odd" to see them move to super-automatic espresso machines? Certainly it's disappointing, but is it really surprising? Starbucks has set the standard for large-scale retail coffee operations. They do it best. All of us know how difficult, invovled and costly it is to train a proper barista. All of us also know the pain of that training only to see that person leave. If I was running a company as large as these people I know that a super-auto solution would be hard to ignore. That’s some serious hotness! I think it would be very cool to build the new Spro just like that.

But really, Illy is a very large, multinational corporation – is it “odd” to see them move to super-automatic espresso machines? Certainly it’s disappointing, but is it really surprising?

Starbucks has set the standard for large-scale retail coffee operations. They do it best. All of us know how difficult, invovled and costly it is to train a proper barista. All of us also know the pain of that training only to see that person leave. If I was running a company as large as these people I know that a super-auto solution would be hard to ignore.

]]> By: David Craig http://www.jimseven.com/2007/10/10/illys-current-direction/#comment-75714 David Craig Wed, 10 Oct 2007 11:50:00 +0000 http://www.jimseven.com/2007/10/10/illys-current-direction/#comment-75714 somehow I don't think the open plan toilet will catch on... somehow I don’t think the open plan toilet will catch on…

]]> By: Silverbrow http://www.jimseven.com/2007/10/10/illys-current-direction/#comment-75652 Silverbrow Wed, 10 Oct 2007 08:06:12 +0000 http://www.jimseven.com/2007/10/10/illys-current-direction/#comment-75652 Did you see this article in the Sunday Times about Sr Illy? http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article2602536.ece Did you see this article in the Sunday Times about Sr Illy?
http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article2602536.ece

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