New Consumer TV item on FT/Organic Supermarket Coffees

July 21st, 2007

A while ago some people rang up and asked Anette if she wanted to cup some supermarket and branded FairTrade and Organic coffees for a short tv item. She said no and passed them on to me, and for some reason I said yes.

Cafe Direct had heavy involvement and the other cupper who I would be tasting with was Thierry from TWIN (who source for Cafe Direct). We were to cup 6 coffees blind and initially supposed to give them a score. However I felt quite uncomfortable giving them a score as the best wasn’t even a 4/10, so instead we gave a this is the best of them and this the worst.

I am glad I brought my own spoons as you can see the presenter using the ones they supplied, and amusingly Thierry (who brought the ladles spoons) ended up asking to use one of mine.

I am hesitant about posting this here as I figure I look pretty stupid most of the time so why broadcast that, and I didn’t really have anything to do with how the cupping was done but hopefully I don’t say anything that is too foolish. No, I have no idea why I am listed as “Coffee Expert”, and Yes – I do talk posh.  An Yes – some of the coffees are so bad that the poker face is completely lost.
The coffees on the day were:

  • M&S Fairtrade Organic Kenyan Medium Roast. (£2.69)
  • Percol Fairtrade Organic Guatemala. (£2.49)
  • Taylors of Harrogate Fairtrade Guatemalan Cloud Forests. (£2.89)
  • Clipper Papua New Guinea Roast and Ground Arabica Organic. (£2.99)
  • Cafedirect Machu Picchu Organic Fresh Ground Coffee. (£3.19)
  • Sainsburys Fairtrade Colombian Ground Coffee. (£2.49)

(Prices for a 227g pack of preground)

Please make fun in the comments…..


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