Now there is a phrase that just irritates me.
Too many books, dvds and training sessions promising to teach you how to brew that perfect espresso. Am I being foolish? Is it really possible to cram a culinary art into 45 minutes and claim it as perfection? Is a fresh ground coffee, brewed to about an ounce in about 25 seconds perfect espresso?
I suppose it irritates me because it is designed to con people into thinking that it is all easy, and that coffee isn’t too much to worry about. Just dose that here, tamp that there and away you brew. Easy! What does this result it? Poor attention to it all, if not completely ignoring the state of the coffee and a load of horrific coffee being served to the caffeine starved general public.
That or just the arrogance of those offering such classes, dvds etc. Is it more than a marketing line? Do they themselves believe they know all they need to, and that coffee really is just that easy.
Then again I suppose what hooks people into espresso, into obessing about brewing, about the coffee and about the cup is that in its own way espresso is delicious and addictive in its constant imperfections.